"G.I. Joe is the codename for America's daring, highly trained specialThirty-five years ago this week, at least according to the sources I've found, G.I. JOE: A REAL AMERICAN HERO hit television airwaves in the form of a five-part miniseries event, created by Sunbow Productions in association with Marvel Productions, and serialized across a full week. Alternately known as "The Mass Device" and simply "A Real American Hero", the episodes were, I imagine, many kids' first exposure to G.I. Joe outside of the little plastic toys. Marvel had of course been publishing an ongoing JOE comic book for over a year at this point, but even with television commercials to advertise that series, a weekday syndicated cartoon would reach far more children far more easily than a comic.
missions force. Its purpose: to defend human freedom against Cobra,
a ruthless terrorist organization determined to rule the world."
I was too young for JOE at this point; being a few months shy of five years old in September of '83 -- so I would have missed the miniseries when it first aired. And, though G.I. Joe never floated my boat as a young child in the same way as the Transformers and He-Man, I did watch the subsequent year's "Revenge of Cobra" serial. But I didn't really become a fan and follower of JOE for several more years. It was actually when I was in middle school and my younger brother got into the toys that I began reading the comic book and watching the cartoon episodes wherever I could find them in syndication or at the video store. And our local store had a copy of "The MASS Device", which I rented several times.


