In general I've liked a lot of Marvel's output since the first IRON MAN in 2008. There have been some misses, however; I found both IRON MAN sequels somewhat lacking, for different reasons. THOR: THE DARK WORLD, while okay, didn't exactly light my world on fire either. 2012's AVENGERS is probably my favorite Marvel film, but CAPTAIN AMERICA: THE WINTER SOLDIER is close behind, if not tied, depending upon what day of the week you ask for my opinion.
I was ready for CIVIL WAR to blow both of those last two out of the water. The movie had tremendous buzz and very positive advance reviews, and it looked terrific. I found myself really psyched up, looking forward to CIVIL WAR more than any other movie in recent memory (that includes THE FORCE AWAKENS). A few days before its release I compared my anticipation for it with my feelings toward AVENGERS in the final weeks before before it hit screens four years earlier.
Sadly, I think the hype kind of dulled CIVIL WAR's impact for me. It's entertaining and I liked it well enough, but it certainly doesn't supplant AVENGERS or WINTER SOLDIER for me. Right now I'm not sure exactly where I'd rank it in the pantheon of the Marvel Cinematic Universe, but it's probably someplace near the middle.
Be warned -- CIVIL WAR spoilers abound, starting right now!
